Social Networks Drive 30% Of Online Video Viewing

If you’re marketing through online video, you really need to be hitting the social networks like Digg, etc. Search engines provide lots of traffic, but the social networks EQUAL them! It’s a way for the small fry to compete.

They’re sending 30% of the traffic to videos! Wow! According to the report, in April 2007, search engines were responsible for just over 20% of videos served while social networks were responsible for more than 35%. However, by April of 2008, those percentages were nearly equal. The report finds that search engines are now responsible for about 28.4% of upstream traffic to video sites while social networks are responsible for 28.8% of the traffic. This is very interesting because most advertisers assume that social networks are how consumers find their videos. This report indicates that the video marketplace is continuing to gain popularity and that consumers aren’t only looking to favorite social networks like MySpace or YouTube to find television or movie clips and user generated content.