Social Media Optimization – Mobilize, Socialize, Monetize

Social Networks

What is Social Media Optimization?

Social Media Optimization, also referred to as SMO, is a set of viral marketing techniques that triggers widespread popularity when executed in an organized and planned fashion. The increasing use of social media networks has opened a new opportunity for online marketers to harness this social networking tool to their best advantage.

What Are The Types of SMO?

Usually, SMO comprises a list of actions in collaboration with popular social networking tools and sites, which effectively includes:

Social Networking – Custom Applications on Facebook, MySpace, Orkut
Content Syndication – Using RSS, PDFs, Videos to Encourage Content Mash Up
Blog Optimization – Create, Manage, Engage Audience with Relevant Content
Bookmarking – Tagging Your Pages with Popular Bookmarking Websites
Forum Participation – Building Brand Identity through Participation

Does SMO Translate Into Higher Revenue?

Monetize Your Online Business

Yes, it does, with an organized effort to publicize your online business on various social networking sites where your prospects already exist, social media optimization is a highly effective tool to mobilize, socialize and monetize your business. Basically, it improves the linkablity of your website and helps drive higher volume of traffic to your website resulting into higher conversion.